justin timberlake's take on fashion advertising

some of you may have heard that justin timberlake and his friend started a fashion line called William Rast (the name dedicated to both of their grandfathers). i was watching something on t.v. the other day and they were interviewing justin on the entire line and how he is portraying the brand. truthfully, i am a fan of JT because he somehow is on the cutting edge of basically everything. he is a very talented individual and when i was watching the interview and was listening to the way he decided to advertise his brand i thought, how the hell does this kid think of everything?!

anyway, the way he decided to advertise was to create a movie trailer. there is no actual movie but the trailers you watch make you wish there was a movie. justin plays william rast and a girl plays a love interest. they have a bonnie and clyde situation where they are being chased by the cops for some reason. both characters are wearing the william rast line. 

this idea of advertising is incredibly creative and unique. he simply took the tools he has in his life and applied them to his line. i don't know if any other designers have used this technique, but i think it should be extremely successful and respected.

click the title for the fashion trailer :)